Privacy Policy

INTRODUCTION

This Privacy Policy applies to the personal data we collect during the course of sending out our newsletters to people who have joined our mailing list, carrying out surveys in relation to our products and services, operating contests and promotions and responding to general enquiries or customer service queries sent to us.

This Privacy Policy explains what data we process, why, how it is legal and what your rights are.

ABOUT US AND THIS PRIVACY POLICY

This Privacy Policy is provided by Mark Anthony Brands International Unlimited Company, 4th Floor, Donnybrook House, 36 – 42, Donnybrook Road, Dublin D04 WN49 ("we" or "us"). We are a 'controller' for the purposes of the General Data Protection Regulation (EU) 2016/679, the UK Data Protection Act 2018 and any further laws and statutory instruments relating to such regulations, data protection or privacy, all from time to time (collectively the "Data Protection Laws"). We take your privacy very seriously and ask that you read this Privacy Policy carefully as it contains important information about our processing activities and your rights.

HOW TO CONTACT US

If you would like this Privacy Policy in another format, please contact us by using the details below:

Customer Services info@markanthonyintl.com

CHANGES TO THIS PRIVACY POLICY

The latest version of the Privacy Policy can be found here. We may change this Privacy Policy from time to time. We will alert you on our website, uk.whiteclaw.com when changes are made.

Current version: January 2021


INFORMATION WE COLLECT AND WHAT WE USE IT FOR

  • Legal Age Confirmation
    When you access our website, we collect your confirmation that you are of legal age to purchase alcohol (i.e. you are over the age of 18).
  • Purchase Data
    Your purchase of our products is carried out by an external e-commerce provider. Information about how it processes your personal data is separately provided in its privacy policy which will be made available to you before you make your purchase. Please note that if you do not provide the external e-commerce provider with this data, it will not be able to complete your purchase.

    After your purchase, in order for us to arrange delivery of the purchased products to you and to respond to any after-sales enquiries you may have, the external e-commerce provider shares with us and our delivery provider your name, address, contact details, confirmation that payment has been made and information on the products purchased. For avoidance of doubt, card payment data is only collected by the external e-commerce provider. Please note that if we do not receive this data, we will not be able to complete the delivery of the products to you and deal with sales related enquiries.
  • Direct Marketing
    We regularly send newsletters about our products and events to those who have consented to join our mailing list. For this purpose, we process your name and email address. You can withdraw your consent at any time by clicking "unsubscribe" in the email. Please refer to the section "Your rights" for more information.

    We also provide information to you on products that are similar to those you have purchased from us. For this purpose, we process your name, email address and information on the products purchased. You can tell us to stop sending you direct marketing at any time by clicking "unsubscribe" in the marketing email. Please refer to the section "Your rights" for more information.
  • Surveys
    As part of our efforts to continuously improve our business, we carry out surveys in relation to our products and services. For this purpose, we process your name, email address and your survey feedback.
  • Contests and Promotions
    As part of our marketing campaigns we regularly run contests and promotions. For this purpose, we process your name and email address.
  • General Enquiries
    We process your name, contact details and details of the enquiry when you send us enquiries about our business. We will use this information to respond to you.
  • Customer Service Queries
    We process your name, contact details and details of the query when you send us a query about our customer service. We will use this information to respond to you.

HOW WE KEEP YOUR PERSONAL DATA SECURE

We implement appropriate technical and organisational measures in order to protect your personal data against accidental or unlawful destruction, accidental loss or alteration, unauthorised disclosure or access and any other unlawful forms of processing. We aim to ensure that the level of security and the measures adopted to protect your personal data are appropriate for the risks presented by the nature and use of your personal data.

LEGAL BASIS FOR PROCESSING YOUR INFORMATION

Direct Marketing (for existing customers), Surveys, General Enquiries, Customer Service Queries - The legal basis we rely on for the processing of your personal data is for our legitimate interests i.e. we have good, sensible, practical reasons for processing your personal data which is in our interest. We have outlined these interests in the section "Information we collect and what we use it for". We have considered the impact on your interests and rights, and have placed appropriate safeguards to ensure that the intrusion on your privacy is reduced as much as possible. You can object to any of the processing that we carry out on the grounds of legitimate interests.

Purchase Data, Contests and Promotions - The legal basis we rely on for the processing of your personal data is that processing is necessary for us to perform the contract you have agreed to enter with us (i.e. the terms and conditions of the contest/promotion and purchase of our products). If you do not provide your personal data to us, we will not be able to carry out our obligations under the relevant terms and conditions.

Direct Marketing - We process your personal data based on the consent you have given us.

ORGANISATIONS THAT WE MAY SHARE YOUR DATA WITH

Service ProviderService
Amazon Web ServicesWebsite hosting
FreshDeskManages and stores consumer queries
Mark Anthony Group Corporate ITManagement of website and any IT services
ShopifyEcommerce platforms
Atom Suppliers trading as Master of MaltDelivery provider

These providers may change from time to time as we review our suppliers. They process your personal data as part of the services they offer to us. We take steps to ensure that our service providers process your data in accordance with the Data Protection Laws, only use it in accordance with our contract with them and keep it secure. If you would like more information about our processors, please contact us using the details at the "How to contact us" section.

Your personal data is transferred outside of the UK and the EEA in order for website hosting services provided by Amazon Web Services which is in US and Mark Anthony Group in Canada who provide Management of website and any IT services to us. Any transfer of your data outside the UK and the EEA will be carried out in accordance with the law to safeguard your privacy rights and give you remedies in the unlikely event of a security breach.

RETENTION AND DELETION OF YOUR PERSONAL DATA

We only retain your personal information for as long as we need it in order to provide you with the service you have requested from us.

  • Purchase Data – 18 months from your last purchase date.
  • Direct marketing (existing customers) – 18 months from your last purchase date
  • Direct Marketing (for non-customers) – Until you tell us that you no longer wish to receive marketing material; we will only retain your email address in our "do not contact" list for direct marketing.
  • Survey – 12 months from the date the data is collected.
  • Contest and Promotions – 12 months from the date the contest/promotion is completed.
  • General Enquiries – 12 months from the date your query is resolved.
  • Customer Service queries – 12 months from the date your query is resolved.

YOUR RIGHTS

As a data subject, you have the following rights under the Data Protection Laws:

  • Right to object to processing of your personal data;
  • Right of access to personal data relating to you;
  • Right to correct any mistakes in your information;
  • Right to ask us to stop contacting you with direct marketing;
  • Right to prevent your personal data being processed;
  • Right to have your personal data ported to another controller; and
  • Right to erasure.
  • Rights in relation to automated decision making do not apply as we do not carry out any automated decision making.

If you would like to exercise your rights, please contact us at the details set out above in the section "How to contact us" section.

We will respond to any rights that you exercise within a month of receiving your request, unless the request is particularly complex, in which case we will respond within three months.

Please note that exceptions apply to some of these rights which we will apply in accordance with the law.

Complaints

If you believe your information has not been handled in accordance with this Privacy Policy, please contact us using the details in the "How to contact us" section.

Alternatively, you can send your complaint to the Information Commissioner's Office. Information about how to do this is available on its website at www.ico.org.uk.